Our vision is to create a Malaysian advertising scene that is free from vexatious, fraudulent or unnecessarily offensive advertisements.
Making a Complaint
- If an advertiser wishes to make a complaint against another advertiser, or if an agency wishes to do so against another agency, the advertiser or agency should first send a written complaint to the offending party. This complaint should specify the section of the Code that has been breached, and a copy should also be forwarded to the ASA. This is to ensure that the offending party has an opportunity to defend or justify its actions.
- If the matter has not been resolved to the satisfaction of the parties concerned within two working days, then either party should notify the ASA in writing. Please do note that there will a fee of RM750 for lodging a complaint in this manner. The ASA will then take the following actions:
- Copies of the complaint will be circulated to the Committee for their views. If any member of the Committee is involved in any way with the advertising of a similar product or service, then they will be considered as having a vested interest and therefore be asked to refrain from expressing any views on the complaint.
- The remaining members shall submit their views, to be received within seven working days from the date of the ASA’s letter. In the event that the views on a complaint are unanimous, the Chairman shall instruct the secretaries on the action to be taken.
- If there is a difference of opinion on the matter, a meeting of the Committee shall be convened as early as possible to consider the complaint.
- Once advice has been received as per subsection (ii) above, the Committee shall advise the media concerned to cease printing or displaying the advertisement until the Committee determines whether the complaint is justified.
- Copies of the correspondence relating to the complaint will be included in the agenda for the next meeting. The Chairman, Deputy Chairman or Secretaries may also hold a special meeting of the Committe to deal with the complaint if necessary to speed up the process.