INTRODUCTION

The Advertising Standards Malaysia(ASA), formed in 1977, is an independent body that ensures the adherence of the self-regulating Advertising industry to the Malaysian Code of Advertising Practice in the print, outdoor, and cinema media, while setting industry standards for advertisements that are legal, decent, honest, and truthful.

ASA comprises representatives from the Association of Accredited Advertising Agents Malaysia, Malaysian Advertisers Association, Malaysian Newspaper Publishers Association, Media Specialists Association, and Outdoor Advertising Association of Malaysia. Its activities include investigating complaints, mediation, as well as updating the Code with amendments and improvements to meet the changing values, needs of society and to protect consumer rights.

The constituent members of ASA are:

  • The Malaysian Advertisers Association
  • Association of Accredited Advertising Agencies of Malaysia
  • Malaysian Newspaper Publishers Association
  • Media Specialists Association
  • The Outdoor Advertising Association of Malaysia