The Guiding Principles

Advertisements should not contain statements or visual presentations offensive to the standards of decency prevailing among those who are likely to be exposed to them.Advertisements must comply in every respect with the Law, common or statute. Advertising should not propagate fraudulent trade practices.

Advertisements should not abuse the trust of the consumer or exploit his lack of experience or knowledge.Advertisements should not abuse the trust of the consumer or exploit his lack of experience or knowledge.
Advertisements must comply in every respect with the Law, common or statute. Advertising should not propagate fraudulent trade practices.Advertisements must comply in every respect with the Law, common or statute. Advertising should not propagate fraudulent trade practices.
All descriptions, claims and comparisons should be capable of substantiation.All descriptions, claims and comparisons should be capable of substantiation.
All advertisements should be prepared with a sense of responsibility to the consumerAll advertisements should be prepared with a sense of responsibility to the consumer

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Founded in 1964, the Malaysian Advertisers Association (MAA) is the single body representing the interest of advertisers in all areas of commercial communications. Members include some of the largest, most influential and innovative marketers in the country across categories as diverse as travel, packaged goods, technology and healthcare, regardless of business size. The objectives of the association are to promote the importance of advertising in driving competition in the economy, promote self-regulation and work with the government, media owners and advertising agencies in ensuring an environment conducive to the growth of the industry. As the united voice of advertisers, MAA leads initiatives to address business-critical challenges affecting marketers today. MAA is a member of the World Federation of Advertisers (WFA) and is amongst the most active member in the Asian region.Founded in 1964, the Malaysian Advertisers Association (MAA) is the single body representing the interest of advertisers in all areas of commercial communications. Members include some of the largest, most influential and innovative marketers in the country across categories as diverse as travel, packaged goods, technology and healthcare, regardless of business size. The objectives of the association are to promote the importance of advertising in driving competition in the economy, promote self-regulation and work with the government, media owners and advertising agencies in ensuring an environment conducive to the growth of the industry. As the united voice of advertisers, MAA leads initiatives to address business-critical challenges affecting marketers today. MAA is a member of the World Federation of Advertisers (WFA) and is amongst the most active member in the Asian region.
The 4As Malaysia formed in 1971 is the Malaysian industry's foremost body that represents and promotes the value of Advertising agencies in the Marketing Communications industry to Advertisers, Media, Suppliers, Government and the Public. The organization encompasses 50+ homegrown and multinational Member Agencies, involved in brand strategy and marketing communications. It celebrates, encourages and fosters creativity through brand-building ideas that drive growth and value generation for brands. The 4As promotes best practices and business excellence in the professional practice of advertising in all its forms . It requires its Member Agencies to invest in continuous professional development in order to retain membership. The 4As engages the business community and Government in dialogue to demonstrate the relevance of advertising as an effective vehicle for economic growth. 4As Malaysia is the originator and organizer of annual hallmark events, like the Putra Brand Awards (People’s Choice) and the Kancil Awards (Creative Competition). It is also the franchise holder and organizer of the annual globally recognized, Malaysia Effie Awards (Marketing Effectiveness).The 4As Malaysia formed in 1971 is the Malaysian industry's foremost body that represents and promotes the value of Advertising agencies in the Marketing Communications industry to Advertisers, Media, Suppliers, Government and the Public. The organization encompasses 50+ homegrown and multinational Member Agencies, involved in brand strategy and marketing communications. It celebrates, encourages and fosters creativity through brand-building ideas that drive growth and value generation for brands. The 4As promotes best practices and business excellence in the professional practice of advertising in all its forms . It requires its Member Agencies to invest in continuous professional development in order to retain membership. The 4As engages the business community and Government in dialogue to demonstrate the relevance of advertising as an effective vehicle for economic growth. 4As Malaysia is the originator and organizer of annual hallmark events, like the Putra Brand Awards (People’s Choice) and the Kancil Awards (Creative Competition). It is also the franchise holder and organizer of the annual globally recognized, Malaysia Effie Awards (Marketing Effectiveness).
Established on 19 December 2003, the Malaysian Media Specialists Association (MSA) aims to help and support those agencies that specialize in providing media research, strategic planning, media negotiation and placement services. The Media Specialists Association has 20+ members. MSA also plays a significant role by providing a common platform to discuss and resolve issues faced by the industry today and in the future
The Malaysian Newspaper Publishers Association (MNPA) is an Association comprising of the newspaper publishers in Malaysia. MNPA serves to promote, protect and represent the interest and welfare of the industry and its members generally. The main function of MNPA is to provide a platform for publishers to promote the establishment of a sound and responsible newspapers industry in Malaysia.
Established since 1971, MNPA represents most of the mainstream newspaper publishers throughout Malaysia. MNPA member publishers play crucial role in nation building and community development. Members of MNPA are from Peninsular and East Malaysia.
The Outdoor Advertising Association Malaysia (OAAM), established in 1993, is the peak body representing outdoor advertising media owners for the entire spectrum from ambient or alternative media through to transit advertising, billboards, and brand activation to the respective federal and state governments, local authorities, industry, and the consumer.