The Guiding Principles

Advertisements should not contain statements or visual presentations offensive to the standards of decency prevailing among those who are likely to be exposed to them.

Advertisements should not abuse the trust of the consumer or exploit his lack of experience or knowledge.

Advertisements must comply in every respect with the Law, common or statute. Advertising should not propagate fraudulent trade practices.

All descriptions, claims and comparisons should be capable of substantiation.

All advertisements should be prepared with a sense of responsibility to the consumer

News

Misleading advertisement of FINAS

Misleading advertisement of FINAS

Apr 25, 2021

Tougher laws against false advertising come Jan 1

Tougher laws against false advertising come Jan 1

Apr 25, 2021

Panel set up to monitor misleading adverts

Panel set up to monitor misleading adverts

Apr 25, 2021

AirAsia fined by Australian court for not including taxes, charges in advertised air fares

AirAsia fined by Australian court for not including taxes, charges in advertised air fares

Apr 25, 2021

ASA Malaysia to be more proactive and boost public awareness

ASA Malaysia to be more proactive and boost public awareness

Apr 25, 2021

10 Most Complained About Ads in 2013

Mar 16, 2021

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